
Beauty of Joseon Glow Deep Serum 30ml – Rice Bran Water 68.6% + 2% Alpha-Arbutin Brightening Serum
Beauty of Joseon
A lightweight brightening serum built on 68.6% rice bran water and 2% alpha-arbutin, formulated to help even out skin tone and bring a natural glow to dull, tired-looking skin. Rather than water, the base of this serum is rice bran water — drawing on the centuries-old Korean tradition of using rice for clear, luminous skin.
Alpha-arbutin is paired with niacinamide to target uneven tone and the look of dark spots, while a blend of hydrating and soothing ingredients — panthenol, trehalose, glyceryl glucoside, and hydrolyzed jojoba esters — keeps the formula comfortable and non-stripping. A complex of grain and seed extracts including coix seed, soybean, barley, rice, sesame, wheat, mung bean, and corn kernel rounds out the nourishing side of the formula.
Key Ingredients
- Rice Bran Water (68.6%) — the base of the formula, delivering nourishment and supporting a clear, luminous complexion
- Alpha-Arbutin (2%) — a well-studied brightening active that targets the appearance of dark spots and uneven tone
- Niacinamide — supports brightening and skin barrier health
- Panthenol & Trehalose — soothing and moisture-binding support
- Grain & Seed Complex — coix seed, soybean, barley, rice, sesame, wheat, mung bean, and corn kernel extracts
Key Benefits
- Helps brighten dull skin and even out tone
- Targets the look of dark spots and hyperpigmentation
- Lightweight, fast-absorbing serum texture
- Fragrance-free formulation
Skin Type
Suitable for all skin types, particularly those concerned with dullness, uneven tone, or the appearance of dark spots.
How to Use
After toner, apply 2–3 drops of serum onto the face and pat gently to help absorption. Spread softly along the skin's texture.
Precautions
- For external use only.
- When using this product, avoid contact with the eyes.
- Keep out of reach of children.
- If discoloration or sensitivity to the product occurs, please discontinue use and consult a physician.
Store in a cool place away from direct sunlight.
Good to Know
Alpha-arbutin may lose its color over time depending on where and how the product is stored. This is natural due to the properties of the ingredient, so the serum remains safe to use.
Full Ingredients List (INCI)
Oryza Sativa (Rice) Bran Water (68.6%), Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin (2%), Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract
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